The Plumb Marketing blog is full of helpful insights and information to help you achieve your marketing goals.

Brand spankin’ new…or tried and true?

Brand spankin’ new…or tried and true?

Are new leads or existing customers top priority? If limited to one answer, it would be “yes.”

Both are important to sustaining and growing a business. According to Lisa Arthur, author of a recent forbes.com article, “It’s a relatable question that most marketers pressed for time are wrestling with…As a longtime marketer, I can understand both points of view, and each deserves consideration. It’s important, too, to understand that different departmental personas – from content marketers to product marketers to the sales field – may have a slightly different opinion. For instance, a product marketer is more interested in providing excellent product expertise and benefits to customers and internal employees involved with the product. The sales team, on the other hand, will be more interested in new leads.” ..

Insightful Ideas…Asinine Assertions

Insightful Ideas…Asinine Assertions

Print" title="Digital vs. Print">Digital vs. Print

Why is the conversation so often centered around “digital” or “print?” Increasingly, smart marketers are thinking digital and print. In addition to including QR codes, PURLs and other links to digital on print pieces, companies are finding the power of linking print to YouTube. Case in point: check this out – http://bit.ly/JAxhho (takes a quick bit of typing, but nothing like the endless URLs that have made print-to-digital too bulky and balky in the past). And, of course, you can always create a QR code that will take the viewer directly to the video via a quick smartphone/smart device scan. ..

More listening. Less selling.

More listening. Less selling.

Listen Up! You’ll discover how to become more successful while solving problems hindering that success. Chain Store Age asserts that, “Social media allows customers to take an active role in product development and assortment selection, become evangelists who play a critical (and usually unpaid) role in marketing and branding efforts, and create an ongoing, real-time (and also usually unpaid) feedback mechanism that is vastly larger and more diverse than any traditional focus group. Of course, making customers an extension of the enterprise through social media can have its downside, such as when disappointed consumers vent their frustrations in public online forums. Social listening is a disruptive practice where the retailer (or a contracted third party) monitors all avenues of social media for negative or positive comments on a brand or a chain, allowing it to quickly identify and resolve any problems.” Bottom ..

Write from your heart. Prove from your head.

Write from your heart. Prove from your head.

Emotionally compelling writing captures attention and interest. Bulletproof documentation of claims builds credibility. Employing both in your marketing content development can substantially improve impact on target audiences. Here are a couple of reasons why: ..

Don’t linkbait…content create

Don’t linkbait…content create

Linkbaiting is digital advertising’s version of sensationalism. Notes mashable.com writer SAM SLAUGHTER, “You’ve clicked them before: ‘5 Things Preventing You From Becoming a Billionaire,’ ‘The Secret Video Obama Doesn’t Want You to See’ and the ever-insidious ‘[Hot Female Celeb's] Wardrobe Malfunction.’…It seems harmless enough linkbait, but stories like these have the potential to kill content marketing.” ..