The Plumb Marketing blog is full of helpful insights and information to help you achieve your marketing goals.

A Letter From Lynndell

A Letter From Lynndell

As we head out of a very busy season at Plumb and into the very busy holiday season for everyone, we would like to take a moment to reflect and acknowledge the engine that keeps us at Plumb running – our clients and our team! Without both, we would not be the company we are today.  ..

Millennials remind us about basic values

Millennials remind us about basic values

Econtentmag.com recently published an article detailing what makes millennials tick when it comes to buying decisions and customer behavior. The article notes in part, “If you were born between 1982 and 2000, congratulations, you are a millennial. There are 83 million of you in the U.S. alone, making up 26% of the population and spending about $600 billion a year, with this expected to grow to at least $1.4 trillion by 2020. [A] company getting digital and social media right is Johnson & Johnson, with its ‘#Seetherealme’ campaign for its line of Clean & Clear skin products. Real life adolescent girls were shown trying to cope with their skin problems in a 19-part YouTube series, which garnered over 10 million views.” ..

Toys for Tots…the rest of the story

Toys for Tots…the rest of the story

This holiday season, we teamed up with the Denver Fire Department to participate in a “Toys for Tots” drive benefitting kids at Children’s Hospital. In the midst of everybody’s harried and hurried quest to get ready for the season, this event reminded us of the importance of going beyond ourselves to help others. ..

Why Direct Mail outlasts dire predictions of its demise

Why Direct Mail outlasts dire predictions of its demise

Two major factors account for direct mail’s continuing (and in some sectors growing) popularity: It’s “new” again when compared to email and other digital messaging avenues; and it increasingly is being used in tandem with digital marketing to create a more successful 1-2 marketing punch.

Epsilon, an influential global customer intelligence company, revealed some interesting and very supportive statistics on their blog, including: ..