The Plumb Marketing blog is full of helpful insights and information to help you achieve your marketing goals.

Snail Mail Goes High Tech

Snail Mail Goes High Tech

In today’s “want it now” culture, it’s easy to see why snail mail has lost a lot of ground – 15.5 billion pieces in just four years.  Instead, people are turning to the Internet. To stem the tide, the USPS recently unveiled the Informed Delivery feature. Each morning, participants of Informed Delivery receive an email or an in App notification with images of the mail they can expect that day. For the first time, consumers and businesses can access mail from any device connected to the Internet. This idea promises to ignite interest among those who’ve turned away from traditional mail. So far, 2.5 million people have joined Informed Delivery and more than 10,000 are signing up each day. ..

Print Marketing Is Dead?!?!?!

Print Marketing Is Dead?!?!?!

At Plumb, we often get asked whether print marketing is alive and well as a marketing strategy. Our answer is, yes with an effective strategy it can be very effective. Many companies still use print marketing from postcards, business cards, and catalogs to brochures, coupons, and simple thank you cards. In the past few years, print’s marketing capabilities have become more personalized; many companies not only use print marketing as a tool to build their brand and increase brand loyalty but to generate qualified leads and for use in a multiple pronged campaign strategy. There are many ways to more effectively reach your target audience in this arena, that other tactics just can’t compete. ..