The Plumb Marketing blog is full of helpful insights and information to help you achieve your marketing goals.

Avoid These 5 Common In-House Fulfillment Problems to Save Money and Time

Avoid These 5 Common In-House Fulfillment Problems to Save Money and Time

For many in product fulfillment, daily fulfillment and shipping can be a pain in the “you know what.” As you are well aware, so much can go wrong from the time you package the product and slap a shipping label on it to the time your product arrives at the doorstep. Plus, new distribution channels for fulfillment are popping up everywhere, making it tough to keep pace in such a competitive environment. ..

Is fulfillment of your products or marketing collateral running you raggad?

Is fulfillment of your products or marketing collateral running you ragged?

Running a company can be difficult, especially if you are handling everything from accounting, marketing, client interaction, then add fulfilling your products on top of it, exhausting! It can be be just as overwhelming to find a company you trust with your product, mail, or point-of-purchase materials. However, not outsourcing your fulfillment legitimately can be consuming your time and wasting your money. So what is a company to do?  ..

Race for the Cure® improves efficiency and user experience with Plumb Marketing

Race for the Cure® improves efficiency and user experience with Plumb Marketing

One of Colorado’s beloved annual events is Denver’s Susan G. Komen Race for the Cure®, part of the Komen 5k run/race series that raises funds and awareness for the breast cancer movement, celebrates breast cancer survivorship and honors those who have lost their battle with the disease. Since it started in 1983, the Komen Race for the Cure Series has grown from one race with 800 people in Dallas to a global series of more than 150 Races with nearly one million people participating on four continents.  ..

What Is Direct Mail Fulfillment?

What Is Direct Mail Fulfillment?

With our many years of direct mail experience, the Plumb Marketing team has often seen many ways that mail marketing can help our clients to reach out to their prospects or clients, in which online marketing would not have achieved the same results. Ironically that the very ease and frequent use of electronic marketing has led to more noise in that space, which consequently has resulted in perhaps more effective direct mail marketing when it’s done right. But when we talk about direct mail marketing, there is a very important aspect of this process that is known as direct mail fulfillment.  ..

When did business cards become such a pain?

When did business cards become such a pain?

Does this sound familiar? Your new hires need business cards, but half the team hasn’t signed off on their proof. Some have edits, so you are saving those emails in a folder so you can send one summary to the printer. Your sales department keeps leaving voicemails about having personalized flyers made with their contact info. You keep waiting on the remaining business card edits so you can send them all in at once, and in the meantime, some guy in sales has created his own flyer. You really should be working on strategy for the next campaign, but you are spending your time wrangling staffers, re-opening the same emails to make sure any typos aren’t on you and confirming the flyer you just pulled has the most recent promo information. You start wondering why you are doing the work of an intern.  ..

3 Things To Avoid With Direct Mail Fulfillment

3 Things To Avoid With Direct Mail Fulfillment

Direct mail fulfillment can be a critical part of how you communicate to your potential prospects and/or clients. We find our clients typically use direct mail in one of two ways, as a part of their marketing efforts to potential clients or communicating to current clients to incentivize future purchase and/or communicate important information regarding your company or services. When utilizing this type of communication, with either party, Direct mail can be a great channel to increase your sales, brand awareness and profit. Here are three things you need to avoid to make sure you get the best results possible. ..

The Big Marketing Secret That Gets Overlooked, And Why

The Big Marketing Secret That Gets Overlooked, And Why

Business owners come from all walks of life, which is appropriate, since clients can also represent a varied mix of personalities and interests. While companies work to establish a unique brand and message that appeals to a wide audience, owners are also apt to receive a lot of advice from other people in the industry. The truth is this advice can be a great resource, since it provides experiential knowledge of what works, and how these results have compared to other approaches. The only problem is that marketing tactics are very much about delivery, and this can greatly affect how results will differ when another business owner adopts the same approach. ..