Remote work and shelter-in-place orders have changed the purchasing habits of many consumers. Buying through online channels, contactless pick-up, and delivery options are the new normal. It also has consumers running to their mailboxes more than ever.
Direct mail has a unique opportunity right now to reach those at home and looking to make purchases. If your company provides a product or service that can add real value, and direct mail isn’t part of your marketing plan during this time, you may be missing out.
This article shares more about the impact of direct mail on purchasing during this time what you should be doing now to build authentic and caring brand engagement.
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