Forbes weighs in on the benefits of using Direct Mail Marketing, and how to best leverage it for optimal results. Own the mailbox – that’s the theme of this article that takes a look at direct mail and its effectiveness as well as strategies for making it shine.

We love that it shares how direct mail built Sears, and how now online companies are using it to break the overwhelm of email and banner ads and grab consumer attention. Using a data-driven list, personalization, emotional and relevant messaging and direct call to action are some of the strategies suggested. Learn more HERE!