Cutting costs and making more sales becomes the way to manage cash flow, but when sales are down, ceasing marketing is like cutting off your nose to spite your face. Marketing creates sales, so instead of cutting costs, we must market more effectively.

While continuing to market during a crisis may seem counterintuitive, it is exactly what research shows works! In this article you’ll read why you should keep marketing, HOW to market and WHO you should be reaching right now to make the biggest impact.