So many marketers believe direct mail is dead for lead generation and brand building. Yet, the Data and Marketing Association reports a 43% increase in response rates! Now is the perfect time to break through the digital noise and send out a traditional piece of mail. Yes, it should incorporate some digital calls to action to stimulate remarketing, tracking and nurturing campaigns. Just do not throw the proverbial baby out with the bath water.
Instead, the question should not be “should we use direct mail for our message?” It should be “who should we work with for our direct mail strategies who also understand digital and social marketing?” Of course, we believe WE should be your choice. But do not take it from us. This article from Business.com provides insight into how to choose the best direct mail provider. Read on then call us. We have 22 plus years in making sure our clients get professional service, out of the box ideas and of course, great response rates!
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