Tracking results in any marketing campaign is important for determining Return-on-Investment (ROI). Knowing your return is critical for good decision-making! Knowing if you should continue a campaign, tweak it, or invest more to grow increasingly successful results. Tracking direct mail is no exception and this short, 2-min read offers 6 solid ways to measure the success of your campaign.
Not only can these be used in direct mail, but several can be implemented for tracking of other marketing methods as well, making it a valuable read.