For decades, new mover campaigns have been used to capture the attention of those relocating to a new neighborhood. Because new movers need a variety of services, these direct mail programs are very effective for location-based businesses looking to be found by fresh eyes.
This article looks at how adding digitization components can make the campaign even stronger and more effective. Using personalization and direct, data-based communication, the consumer receives highly relevant offers that cause them to act. Learn more about the advancements in data driven targeting and personalization and use this to create a more powerful new mover campaign.
Check it out here.