When running a direct mail campaign, it’s always important to test the impact and effectiveness of your list and message. Looking at best practices, statistics and predictions from industry experts will also keep you innovating and improving results, and therefore ROI.

This article draws on industry information and offers practical advice on how to maximize your investment in direct mail campaigns by looking at what is effective, how to make money with your campaign and how to design it for impact.

There’s a lot of information packed in this link, so buckle in and be open to learning something new.