When Kate Tyo, Director of Membership and Development of Major League Baseball Alumni Association, contacted Plumb Marketing during the summer of 2015, she was seeking a partner to assist the organization with managing outgoing, external communications to members. Her initial needs consisted of simple letter printing and direct mail to maintain engagement with membership. Quickly, she and her organization discovered Plumb Marketing could offer so much more.
By early fall, Kate began to rely on Plumb Marketing for other marketing programs, such as large format window clings for an upcoming event, package kitting and fulfillment for membership gifts and postcard mailers to solicit for new membership. When asked why she chose Plumb Marketing, she replied, “Your group asked the right questions!” We have maintained this level of service with bi-annual reviews with Kate to ensure her group is meeting the goals and objectives for membership retention and growth. Kate continues to report that we are responsive, creative, competitive and detail oriented.
The value that Major League Baseball Alumni Association continues to receive from Plumb Marketing is the peace of mind knowing she has an entire team on her side to continue to manage all external communications, maintain brand equity for the organization and consistent growth within her membership.
The Major League Baseball Alumni Association was founded in 1982 to promote the game of baseball, raise money for charity, inspire and educate youth through positive images and protect the dignity of the game through former players. It is our please to continue to serve this amazing organization. Now, let’s play ball!