Direct Mail Formats

Direct Mail  Formats

Plumb Marketing specializes in helping you select the most effective format, method and approach to meet your marketing goals and maximize the ROI.

Plumb Marketing helps eliminate costly mistakes that can delay mailing or reduce your response rate. It is crucial to your success to know when and why to select a format for direct mail advertising. We also set up tracking methods to measure and justify your marketing investment.

How do you know what direct mail formats are most frequently used, and when should they be used?

Check out our guide below to give you tips and tactics on ideas for your upcoming projects.

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Find out How to Get the Highest Response Rates at the Lowest Cost for the Greatest Profits.

  • Ways Any Type of Business Can Use Direct Mail
  • How to Use Return-on-Investment Tools for Measuring Performance
  • How to Find and Select the Right Direct Mailing Lists
  • 5 Steps for Generating Sales Leads
  • Formats with Maximum Impact
  • 7 Guidelines for Headlines
  • The Best Ways to Improve Copywriting Results
  • 18 Keys to Successful Direct Mail
  • Strategies and Tactics to Improve Response Rates
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Direct Mail Advertising Formats

Plumb Marketing specializes in helping our customers select the most effective format, method and approach to meet their marketing goals and maximize the ROI on the marketing budget.

Plumb Marketing helps  eliminate costly mistakes that can delay mailing or reduce your response rate. It is crucial to your success to know when and why to select a format for direct mail advertising. We also set up tracking methods to measure and justify your marketing investment.

What direct mail formats are most frequently used, and when should they be used?

Letters are important where you have existing relationships to maintain, such as for ongoing communication with customers, dealers /distributors, franchisees, independent representatives and suppliers. Personalized letters are often the best choice for fund-raising requests to established donors. Associations and other membership organizations often use letters. Tri-fold flyers work well as an enclosure with a personalized direct mail letter. Sometimes business cards are enclosed. Stamps can be used to make it seem more personal.

Use personalized letters when:

  •   The recipient will be addressed by name
  •   The communication is meant for an individual
  •   The letter is meant to come from a specific person
  •   You want to reinforce and build upon your existing relationship
  •   Your are responding to a qualified inquiry
  •   Privacy and confidentiality are important

A money-saving approach, the single page folded and sealed with a tab can be mailed without an envelope. It saves money.

Use self-mailers when:

  •   Your story won’t fit on a postcard
  •   There are multiple benefits or examples to share
  •   You offer a few different price points or models
  •   More illustrations or examples are needed to make the point
  •   You want the prospect to request more information