The Plumb Marketing blog is full of helpful insights and information to help you achieve your marketing goals.

How You Can Use Hollywood’s Secret for Generating Maximum Sales

How You Can Use Hollywood’s Secret for Generating Maximum Sales

In the early days of Hollywood, the marketing mavens there discovered a secret for generating the maximum number of customers to see their latest movies, and they’ve been using it ever since. They discovered that they had to expose their prospects to a promotion for a movie at least seven times to maximize ticket sales. Why seven times? Because we all need repetition in order to absorb new information.

FIRST EXPOSURE: The first time a person sees a promotion for a new movie, they hardly even notice it. “Zzzzzzzzzz.”

SECOND EXPOSURE: The second time, it got a little bit of ATTENTION. “What’s this?”

THIRD EXPOSURE: The third time, it really got their ATTENTION. “Aha! So that’s what this is about!”

FOURTH EXPOSURE: The fourth time, it got their INTEREST. “Looks kind of interesting.”

FIFTH EXPOSURE: The fifth time, it got even more INTEREST. “Might be fun to see.”

SIXTH EXPOSURE: The sixth time, it built DESIRE. “I’d really like to see that movie.”

SEVENTH EXPOSURE: The seventh time, it got ACTION. “Let’s go see it tonight!”

Did you notice the AIDA marketing formula; Attention, Interest, Desire and Action? In order to apply the AIDA formula, you must use the power of repetition. Remember when you were in school and you had to memorize a poem, or the multiplication tables? Unless you had a photographic memory, you had to repeat the information again and again until it stuck. We all must go through the same process with anything new. Can most people remember a new phone number off the top of their head the first time? No, they must review it again and again before they have it.

What does this mean to you? It means that you cannot use one-shot marketing efforts and think you can succeed. You’ll just be wasting your time, energy and money if you try.

You need to repeat your offers to your prospects over and over again if you hope to get their Attention, their Interest, their Desire and finally, their Action. This applies to your marketing efforts to attract prospects to your business so you can build your physical prospect list, and it especially applies to your marketing efforts to convert your list of prospects into customers.

Repetition is Hollywood’s secret marketing weapon, and it should be yours too.

© Copyright 2000-2008, Joe Gracia - Give to Get Marketing http://www.givetogetmarketing.com

Visit Joe’s Give to Get Marketing website for hundreds of marketing tips, articles, case studies and a free newsletter.

 ..
Client Spotlight - Trimble

Client Spotlight - Trimble

Trimble is a Denver based company that serves dealerships and internal staff all over the country. Specifically, Trimble provides precision agricultural products that enhance the efficiency of farming.
 ..

Employee Spotlight - Angela Brown

Employee Spotlight - Angela Brown

We are so excited to welcome (the always optimistic) Angela to the Plumb Marketing team as our Account Manager. Angela is not short of experience in the Account Management field- having 20 years experience in the field before arriving at our doorstep. Angela ensures that our client’s jobs not only get done on time, but that they also meet our high-quality standard. If she could describe Plumb Marketing in three words they would be: purple, fun, and knowledgeable. “Knowledgeable” proved to be a reoccurring theme for Angela when describing Plumb Marketing- she states, “the level of knowledge that the staff has here is awesome. They are always willing to help others and go the extra mile to ensure that our clients have a positive experience while working with us.”  ..

Life Care Client Spotlight

Life Care Client Spotlight

We would like to introduce you to Life Care Solutions a client of Plumb’s who’s had the unique challenge of bringing a new service to the marketplace. As a Senior In-home Care provider they have experienced a gap in the market to provide more independent seniors an option to help in their day to day needs and activities. This brought them to the point of creating and providing a service that’s akin to a personal assistant for more independent seniors.  ..

Stuck in a Marketing Rut

Stuck in a Marketing Rut

We have all been in a company, or maybe your own, where we have the same start to each year, “This year is going to be the year to achieve all the company’s goals. Moreover, perhaps more precisely our marketing is going to get done this year, triumph and victory will be ours!” Then business happens and your best-laid plans sit halfway done, or they stay tucked away in the storage cabinet of your mind. Your business is stuck in a marketing rut. ..

Employee Spotlight: Aimee Ritz

Employee Spotlight: Aimee Ritz

Meet Plumb Marketing’s staff accountant, Aimee Ritz, who is widely known for having a passion for crunching the numbers. At the age of 14, Aimee did the bookkeeping for the marina at her family’s camp during the summers and loved playing with numbers and accounts for fun. “I’ve always been good with numbers. I got it from my dad,” she says. She even jokes that she does accounting during her free time.  ..

Herding the Marketing Cats

Herding the Marketing Cats: What is marketing, what do different marketing professionals do, and how to determine what your business needs.

Picture this:

You arrive at a networking event focused on business development, marketing, and sales—a great opportunity to grow your business. You enter with specific goals in mind: develop positive relationships with both new and existing colleagues and friends in a relaxed and inviting atmosphere. ..

1 2 3 4 5 .. 10 Next