The Plumb Marketing blog is full of helpful insights and information to help you achieve your marketing goals.

Employee Spotlight - Britteny Dimery

Employee Spotlight - Britteny Dimery

With a cheerful voice and a genuine desire to help her customers, Britteny Dimery is the friendly bookkeeper who will answer your call should you have a finance-related question for Plumb Marketing. Britteny joined Plumb Marketing one month after she, her husband, Kevin, and young son moved to Denver in August 2016. She celebrated her one-year anniversary on the job on September 19, 2017. ..

Win the Sale Before You Walk Through Your Prospect’s Door

Win the Sale Before You Walk Through Your Prospect’s Door

Today’s prospects are a whole different breed of cat. In the past, maybe you could hand your sales team a list of potential leads and send the team out to make sales. Times they are a changing, and along with it your selling environment has radically changed as well. ..

Snail Mail Goes High Tech

Snail Mail Goes High Tech

In today’s “want it now” culture, it’s easy to see why snail mail has lost a lot of ground – 15.5 billion pieces in just four years.  Instead, people are turning to the Internet. To stem the tide, the USPS recently unveiled the Informed Delivery feature. Each morning, participants of Informed Delivery receive an email or an in App notification with images of the mail they can expect that day. For the first time, consumers and businesses can access mail from any device connected to the Internet. This idea promises to ignite interest among those who’ve turned away from traditional mail. So far, 2.5 million people have joined Informed Delivery and more than 10,000 are signing up each day. ..

A Higher Purpose

A Higher Purpose

This week, we had a great team meeting focused on the importance of having a reason for being, a why in our business. ..

Innovation in the Mail Business

Innovation in the Mail Business

Being the mailing nerds that we are, we were excited to hear about the United States Postal Service’s new consumer-facing feature- Informed Delivery. Don’t know what it is? Well, as the marketing mail experts, we are happy to help inform and hopefully get you as excited as we are at Plumb Marketing! ..

How You Can Use Hollywood’s Secret for Generating Maximum Sales

How You Can Use Hollywood’s Secret for Generating Maximum Sales

In the early days of Hollywood, the marketing mavens there discovered a secret for generating the maximum number of customers to see their latest movies, and they’ve been using it ever since. They discovered that they had to expose their prospects to a promotion for a movie at least seven times to maximize ticket sales. Why seven times? Because we all need repetition in order to absorb new information.

FIRST EXPOSURE: The first time a person sees a promotion for a new movie, they hardly even notice it. “Zzzzzzzzzz.”

SECOND EXPOSURE: The second time, it got a little bit of ATTENTION. “What’s this?”

THIRD EXPOSURE: The third time, it really got their ATTENTION. “Aha! So that’s what this is about!”

FOURTH EXPOSURE: The fourth time, it got their INTEREST. “Looks kind of interesting.”

FIFTH EXPOSURE: The fifth time, it got even more INTEREST. “Might be fun to see.”

SIXTH EXPOSURE: The sixth time, it built DESIRE. “I’d really like to see that movie.”

SEVENTH EXPOSURE: The seventh time, it got ACTION. “Let’s go see it tonight!”

Did you notice the AIDA marketing formula; Attention, Interest, Desire and Action? In order to apply the AIDA formula, you must use the power of repetition. Remember when you were in school and you had to memorize a poem, or the multiplication tables? Unless you had a photographic memory, you had to repeat the information again and again until it stuck. We all must go through the same process with anything new. Can most people remember a new phone number off the top of their head the first time? No, they must review it again and again before they have it.

What does this mean to you? It means that you cannot use one-shot marketing efforts and think you can succeed. You’ll just be wasting your time, energy and money if you try.

You need to repeat your offers to your prospects over and over again if you hope to get their Attention, their Interest, their Desire and finally, their Action. This applies to your marketing efforts to attract prospects to your business so you can build your physical prospect list, and it especially applies to your marketing efforts to convert your list of prospects into customers.

Repetition is Hollywood’s secret marketing weapon, and it should be yours too.

© Copyright 2000-2008, Joe Gracia - Give to Get Marketing http://www.givetogetmarketing.com

Visit Joe’s Give to Get Marketing website for hundreds of marketing tips, articles, case studies and a free newsletter.

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Client Spotlight - Trimble

Client Spotlight - Trimble

Trimble is a Denver based company that serves dealerships and internal staff all over the country. Specifically, Trimble provides precision agricultural products that enhance the efficiency of farming.
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Employee Spotlight - Angela Brown

Employee Spotlight - Angela Brown

We are so excited to welcome (the always optimistic) Angela to the Plumb Marketing team as our Account Manager. Angela is not short of experience in the Account Management field- having 20 years experience in the field before arriving at our doorstep. Angela ensures that our client’s jobs not only get done on time, but that they also meet our high-quality standard. If she could describe Plumb Marketing in three words they would be: purple, fun, and knowledgeable. “Knowledgeable” proved to be a reoccurring theme for Angela when describing Plumb Marketing- she states, “the level of knowledge that the staff has here is awesome. They are always willing to help others and go the extra mile to ensure that our clients have a positive experience while working with us.”  ..

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